Effective Date: February 1, 2025 
Last Updated: November 21, 2025

Privacy Policy:

At Tone & Flow, we prioritize your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or engage with our Pilates services.

Information We Collect

a. Personal Information

When you create an account, book a class, make a purchase, or communicate with us, we may collect:

• Full name
  
  
• Email address
  
  
• Phone number
  
  
• Billing address
  
  
• Payment information
  
  
• Emergency contact details
  
  
• Any information you voluntarily provide in forms, waivers, or communications
  
  

b. Website & App Interaction Data

We automatically collect certain non-personal data to improve your website experience:

• IP address
  
  
• Browser type and device type
  
  
• Pages viewed and time spent on the site
  
  
• Cookies and browsing behavior
  
  
• Referral links
  
  

This information helps us analyze performance, detect errors, and optimize user experience.

How We Use Your Information

a. Service Provision

We use your information to:

• Process bookings and payments
  
  
• Manage memberships and class packs
  
  
• Send confirmations, reminders, and updates
  
  
• Maintain your client account
  
  
• Communicate changes (policies, schedules, service updates)
  
  

b. Marketing (With Consent)

With your explicit permission, we may send:

• Newsletters
  
  
• Promotions & special offers
  
  
• Studio updates
  
  

You may unsubscribe from marketing emails at any time.

c. Service Improvements

We analyze usage data to:

• Improve our website
  
  
• Enhance class offerings
  
  
• Optimize operations and customer experience

 Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encrypted payment processing
  
  
• Secure client account management
  
  
• Restricted access to sensitive data
  
  

While we take all reasonable precautions, no online system can guarantee 100% security.

Sharing Your Information

Tone & Flow never sells or rents personal information.

We may share your information only in the following cases:

a. Essential Third-Party Services

Only when necessary to run our business, such as:

• Payment processors
  
  
• Scheduling & booking platforms
  
  
• Email communication systems
  
  
• Instructors (for class rosters & safety)
  
  

Each third-party partner is required to protect your data and use it only for the required purpose.

b. Legal Requirements

We may disclose information if required to:

• Comply with local, provincial, or federal law
  
  
• Respond to legal processes
  
  
• Protect our rights, property, or clients
  
  

Cookies & Tracking Technologies

Our website uses cookies to:

• Improve site functionality
  
  
• Remember your preferences
  
  
• Analyze traffic and performance
  
  

You may disable cookies in your browser settings, but some features may not function properly without them.

Third-Party Links

Our website may contain links to external sites.
Tone & Flow is not responsible for:

• Their privacy practices
  
  
• Their content
  
  
• Their data collection policies
  
  

We encourage clients to review the privacy policies of any third-party websites before interacting with them.

Accessing or Updating Your Information

You have the right to:

• Update or correct your personal information
  
  
• Request account details
  
  
• Request deletion of your account (where legally permitted)
  
  

To make a request, contact us using the information below.

Changes to This Policy

Tone & Flow may update this Privacy Policy from time to time to reflect:

• Changes in laws
  
  
• Operational updates
  
  
• Website or service enhancements
  
  

Any significant changes will be communicated via:

• Email
  
  
• Website notice
  
  
• Client account notifications
  
  

Continued use of our services after updates signifies acceptance of the revised policy.

 

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Email: info@toneandflowstudio.com
Phone: 647-970-8805